Paid search and social for law firms, optimised to the cost per signed case, not the cost per lead.
Paid Media · Legal
We build campaigns around the case, tighten intake so calls stop leaking, and measure everything down to cost per signed case.
Who it’s for
Personal injury & auto
The most expensive clicks in advertising, where discipline pays off.
Mass tort & class action
Creative volume and intake speed against far larger settlements.
Family law & divorce
Urgent, owner-led, and losing calls constantly. Intake is the win.
Criminal defense & DUI
Emergency demand with a 24/7 intake gap most firms never close.
Immigration
High volume, multilingual, with real bilingual-intake upside.
Estate & elder law
Aging demographics, high case value, seminar funnels and reactivation.
What we do
Everything that turns legal ad spend into signed cases.
- Campaigns built to the case, not the lead
- Intake and lead response so calls stop leaking
- Creative and landing pages tuned to real intent
- Tracking down to cost per signed case
FAQ
The things most people ask before they book. If yours isn't here, ask us on the call.
Do you work with contingency-fee firms?
That's exactly where the math works. One signed case can pay for a lot of clicks, so we optimise to signed cases, not raw leads.
What about intake?
Most firms lose cases to missed calls. Our optional lead-response add-on answers inbound in seconds and books consults, so spend actually converts.
Which platforms?
Mostly Google Search for high-intent case types, with Meta for mass tort and awareness. We put budget where the cases are.