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We Grow Startups

B2B Growth Agency Exponential GTM

Built on the playbooks behind YC, a16z, Sequoia and First Round companies.

“Make something people want.”

Talk to buyers before scaling anything.

“The only thing that matters.”

Fit first. Volume second.

“Why now?”

Every campaign starts with a trigger.

“Levels of PMF.”

Fit, measured in stages.

What we run on
  • OpenAI
  • Anthropic
  • HubSpot
  • LinkedIn
  • Google Ads
  • Apollo
  • Webflow
  • Semrush
  • Perplexity
Intent

Reach buyers when intent is highest. Create it where there is none.

Capture intent

We reach the account the week something changes.

Create intent

Posts, ads and pages that make buyers look for you.

Signal log

  1. Posted about onboarding churnStory drafted
  2. Came back to the pricing pageSent
  3. Hired a head of RevOpsSent
  4. Raised a seed roundSent

Illustrative example: buying signals appear across the web and are collected, scored and acted on as they happen.

Three ways we grow pipeline.

Outbound, paid media and organic. One list, one message.

SEO · AEO · GEO
01 / 07

  1. Email

    Every email starts with something that just happened.

    ApolloGmail

  2. LinkedIn

    Your voice in their feed, then in their inbox.

    LinkedIn

  3. ABM

    One account. Every floor. All at once.

    HubSpotLinkedIn Ads

  4. Triggers

    We move when the account moves.

    Common RoomApollo

  5. Paid Search

    We bid on intent. Pipeline sets the price.

    Google AdsMicrosoft AdsHubSpot

  6. Landing Pages

    One sentence, from the ad to the CRM.

    Illustrative
    SPONSORED · YOURCO.COM Meetings booked beforeyour new AEs start Meetings booked beforeyour new AEs start. DEAL · NORTHWIND SOURCEGoogle Ads MESSAGEMeetings booked beforeyour new AEs start
    WebflowFramerFigmaHubSpot

  7. AI Visibility

    Found on Google. Named by AI.

    SemrushAhrefs

One account list. One message. Every channel.

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Who we grow.

Developer toolsCybersecurityFintech infrastructureVertical SaaSAI agentsData infrastructureHR techHealthcare ITLegal techSupply chain softwareInsurtechProptechClimate softwareMSPsB2B marketplaces
API platformsCompliance automationSecurity toolsPayroll and HR softwareAnalytics platformsWorkflow automationAI copilotsBilling and paymentsObservabilityCRM add-ons

B2B software · Seed to Series A · Deals from $5K to $50K

Product–market fit is the goal. Message–market fit finds it faster.

It’s the center of how we work. The market’s replies tell you what to say, and where your product already fits.

Message–market fit · days

The market understands why.

In its own words, fast enough to reply.

  • Positive replies
  • Meetings held
  • Page conversion
  • Phrases repeated back
Product–market fit · months

The market keeps using it.

And would be very disappointed to lose it.

  • Retention
  • Referrals
  • Expansion
  • 40%+ “very disappointed”
Promises that churn Pull Keep building Nobody hears it PRODUCT FIT MESSAGE FIT 01 / 07
  1. Where most start

    The product fits. The message doesn’t, yet.

    You say

    “AI-powered expense automation for modern finance teams.”

    They hear

    “Another tool.”

  2. Why the message first

    Messages move in days. Products move in months.

    Twelve weeksIllustrative
    Message
    R1R2R3R4R5R6
    Product
    v2
    Wk 1Wk 4Wk 8Wk 12

    Six rounds of learning before one release.

  3. Round 1 · Thesis

    Every message is a claim.

    Illustrative

    Subject: Quick question

    Hi Dana, we help finance teams automate expense reporting with AI. Open to a 15-minute demo next week?

    Market's answer: silence. The opener reads like every other vendor.

  4. Round 2 · The market answers

    The market argues back.

    Illustrative

    Subject: Quick question Your second accountant

    Hi Dana, we help finance teams automate expense reporting with AI. saw you're hiring a second accountant. That usually means month-end has outgrown the spreadsheet. Open to a 15-minute demo next week? Worth a short call?

    Market's answer: some replies, and one objection: “We already have a tool.”

  5. Round 3 · Synthesis

    The objection becomes the message.

    Illustrative

    Subject: Your second accountant

    Hi Dana, saw you're hiring a second accountant. That usually means month-end has outgrown the spreadsheet. Worth a short call? Most teams keep their tool and drop the spreadsheet. Want the two-page version?

    Market's answer: replies ask for the two-pager. The objection became the message.

  6. Where the product fits

    Nine tests show where the product already fits.

    The winning cell is a buyer and a reason. That’s your fit.

    3 segments × 3 anglesIllustrative
    Save timeCut riskGrow revenue Finance RevOpsWinner IT

    Darker = more positive replies

  7. Then repeat

    Each round moves you up, until the market pulls.

    01Say it
    02Hear it
    03Sharpen it

    ↺ Round 04 starts from round 03

Growth, without getting lucky.

Onboarding builds the same floors, in order. Each one is a level of understanding: general, specific, proven.

01 / 06
  1. Floor G · General

    Onboarding

    Your market, customers and deals, learned in two weeks.

  2. Floor 1 · Specific

    Message–market fit

    Nine small tests. Replies pick the winner.

  3. Floor 2 · Specific

    Storytelling system

    One story, told the same way on every channel.

  4. Floor 3 · Specific

    Signal infrastructure

    The triggers that show an account is ready, wired into your CRM.

  5. Floor 4 · Understanding

    Sandbox development

    New angles tested on AI buyers before real ones.

  6. Roof · Understanding

    The playbook

    Who buys, why, and where to find the next one. Yours to keep.

The loop behind every campaign.

Seven steps. Each cycle starts where the last one ended.

01 · Listen

Input: the open web · Output: raw signal feed · Moves: coverage

01 / 07

  1. Listen

    Funding, hiring, tech changes, site visits.

    Common RoomLinkedIn

  2. Segment

    Personas drawn from deals you’ve won.

    ApolloHubSpot

  3. Score

    Ranked by AI. Checked by a person.

    OpenAIAnthropic

  4. Story

    One reason to care, this week.

    ClaudeNotion

  5. Sandbox

    Tested on AI buyers first.

    OpenAIAnthropic

  6. Strike

    Email, LinkedIn and ads, together.

    LinkedInGoogle Ads

  7. Learn

    Every reply improves the next cycle.

    HubSpot

This is for you if…

  1. 01You sell B2B software. Deals of $5K–$50K.
  2. 02Your customers came from your network.
  3. 03The founder still runs sales.
  4. 04Your first sales hire is coming.
  5. 05Outbound hasn’t worked yet.

Three out of five? Let’s talk.

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How we compare.

How Level47 compares with other ways to staff growth
Capability Level47 Traditional agencyFreelancersIn-house hireAI tools alone
Email, LinkedIn and ABM in one teamYesPartlyNoPartlyNo
Paid search and landing pagesYesYesPartlyPartlyNo
AI search visibility (SEO, AEO, GEO)YesPartlyPartlyNoPartly
One message across every channelYesNoNoPartlyNo
Outreach triggered by signalsYesNoNoPartlyPartly
Messages tested before they sendYesNoNoNoPartly
You own the domains, data and playbooksYesNoPartlyYesPartly
Month-to-month termsYesNoYesNoYes

Questions we get on the first call.

Short answers. The call is for the long ones.

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Outbound, paid search, landing pages and AI search visibility for B2B startups.

Two weeks of interviews, deal reviews, tracking and domain setup. Then we send.

No. Separate domains you own, warmed before the first send.

AEO gets your pages quoted in search answers. GEO gets your company named by ChatGPT, Perplexity, Gemini and Google.

AI researches, drafts and tests. A person approves everything that goes out.

6 qualified meetings held within your first 60 days of live sending, or we keep working for free until you have them.

Yes. Domains, data, playbooks and pages are yours from day one.

Pre-revenue companies, consumer products and deals under $5K.

Let's build your next floor.

30 minutes. We'll tell you which channel we'd start with.

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